We were forwarded an article written by RealPageMaker – a company that specializes in templated web sites for real estate agents - about why “social media experts are so dangerous”. Naturally, this piqued some interest from our team. Dangerous? The sub-headline goes on to say “What you don’t know about them could be costing you tens of thousands of dollars!” Anyone else smell some hyperbole here?
In a nutshell, the article basically says that social media “experts” are full of it because social media is new and venturing into the social arena will cost you thousands of hard-earned dollars for little return. And, with a haphazard, un-targeted approach without goals and a plan to achieve them, that might very well be the case. But, it’s hardly fair to insinuate that anyone who is involved with social media marketing is a con artist which is, more or less, the gist of the message delivered in the article.
The irony? RealPageMaker has an extensive blog which is regularly updated and also a Twitter account which receives regular attention. Obviously, they see SOME value in participating in social media themselves. Are they the ONLY experts who aren’t dangerous?
