We’ve worked with NALH Bookkeeping Services for a number of years, beginning with the re-design of their corporate identity in 2003. Wow, has it really been that long?

NALH has been a great client to work with because of their desire to stay on the edge of emerging marketing trends and take advantage of new media and tools, while their competitors remain spectators on the sidelines. We’ve managed NALH’s social media campaigns for over a year and a half, resulting in a significant increase in traffic to their web site and better awareness of their company on popular social media sites.

Our most recent project for NALH was to re-design their Facebook fan page. We had long ago set up their page and integrated their blog posts and Twitter stream with the fan page, but we wanted to do something with more pizazz, so we set about designing a custom layout and graphics for their fan page which would help promote their presence on other social media sites like Plaxo, LinkedIn and Twitter. The new graphics help grab attention and invite people to interact with the page.

Facebook has quickly become a force to be reckoned with on the Internet. And, for businesses who use social media to market themselves, Facebook is often a big focus in those efforts.

Everyone knows that people like a good deal (and freebies, especially!), so why not incorporate one into your social marketing efforts? Facebook is now offering their Deals to businesses with Facebook Places pages. It could be something as small as a free cup of coffee, a reusable shopping bag or something more extravagant. Get creative!

Find out more about how you can offer a special incentive to people who visit and “check in” at your place of business by watching the walkthrough video on Facebook.