If you’re anything like us, your e-mail in-box can get pretty full, pretty quickly. Just when you think you’ve tamed the torrent of incoming messages, you open your mailbox to see it full once again. At times, it can seem like a never-ending battle of wills.

Over the past week, we decided to take determined action to reduce our volume of e-mail, a lot of which consisted of newsletters and mailing lists we signed up for over the years. While a lot of the lists still provide interesting content, the fact of the matter is that many times, the messages would simply be deleted without opening them. So, why keep receiving them only to have to take the time to send them to the trash folder?

One way to manage the clutter of a business e-mail box is to create a separate e-mail account specifically for subscriptions to newsletters and signing up for accounts on various sites. We decided to do this as one part of a two-pronged approach for the accounts we wanted to keep and the newsletters we wanted to continue to receive – all while keeping those messages separate from more important business-related correspondence. The other step would simply be to unsubscribe from the lists we weren’t reading any longer. Sensible (and easy) enough, or so you would think…

READ THE FULL POST

You may have seen these strange-looking boxes popping up more and more in magazines, and newspapers, web sites, business cards, signs and retail store displays. They are called QR codes, which stands for “Quick Response”.

While they may seem like a new invention, QR codes have actually been around since 1994, primarily used in Asia and Japan, where they were invented.

QR codes allow a smart phone user to scan the code with an app installed on their phone – Red Laser is our app of choice – and be given an option to view a specified URL or save contact information embedded in the code. This frees the user from having to manually type in a web site address or contact information, which makes them more likely to view the information embedded in the code.

Another part of the QR code’s allure is the mystery of what’s behind the code. Will it be a video, photo, web site or someone’s contact information? Scan the code to find out!

READ THE FULL POST

We’ve worked with Innergy Corporate Yoga for a number of years, having helped them coin their new company name several years back and developing their new logo, corporate identity and web site.

Innergy has built an impressive following on Facebook and Twitter and wanted to extend their Facebook presence to a more versatile marketing tool than the standard Fan page.

READ THE FULL POST