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Recent Posts from the BOOST Design + Marketing Blog: Social Media, Facebook, Twitter, LinkedIn, Graphic Design, Branding, Burnaby, Vancouver, BC
Anatomy of a Facebook Timeline Business Page

June 6th, 2012


Just when marketers had finally figured out the best ways to utilize Page Tabs on Facebook business pages, along comes Facebook to throw a monkey wrench into things. As of March 30, 2012, all Facebook fan pages were converted to the new Timeline look – like it or not. Until then, page owners could preview the new look and figure out all they need to do in order to take full advantage of the new features.

At the same time, Business Page admins have had to accept the loss of things like the beloved Default Landing Tab which many marketers had used as a Facebook “home page” showing an overview of the company or organization and encouraging users to Like the page while there.

Here are the main elements to consider with Timeline-based Facebook Business Pages:

Facebook Timeline Business Page Sample - Custom Facebook Page Design Services Vancouver, BC

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Google+ Brand Pages May Help Boost SEO

November 10th, 2011


There’s no denying Google’s dominance in the search engine market. They’re at the top, have been for a long time and show no signs of relinquishing their throne anytime soon.

Google’s attempts at breaking into the social media space, however, have met with less success. Previous incarnations of the search giant’s social media offerings were awkward at best. Google Buzz and Google Wave were effectively busts. With the introduction of Google+, the mega-company has put their best social foot forward and, while it’s still pretty minimal in terms of features compared to well-established Facebook, G+ has built a significant, steadily-growing user base. While we don’t think Facebook has anything to worry about in terms of Google + stealing their massive audience, they have already taken a few cues from Google+ with regards to privacy and making it easier to share content with specific groups of contacts.

Google+ Brand Page for NALH Bookkeeping Services in Burnaby, BC

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Innergy Corporate Yoga’s Facebook Fan Page Gets a BOOST

June 1st, 2011


We’ve worked with Innergy Corporate Yoga for a number of years, having helped them coin their new company name several years back and developing their new logo, corporate identity and web site.

Innergy has built an impressive following on Facebook and Twitter and wanted to extend their Facebook presence to a more versatile marketing tool than the standard Fan page.

Custom Facebook page design for Innergy Corporate Yoga in Vancouver, BC

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Facebook Adds New Share Button Social Plug-In

April 29th, 2011


For a while now, Facebook’s “Like” – or “Recommend” as seen on some sites – button has been popping up on more and more web sites. The purpose of the Like button is to allow you to easily share content that you like, publicly, with your friends on Facebook.

If you are logged into Facebook – whether or not you currently have the site open in a browser, thanks to cookies – when you click the Like button, on a blog post, article or web site page you visit, an item will appear in the News Feed of your Facebook profile, letting your friends know that you’ve recommended the site, along with a link to the item.

New Facebook Share Button - How It Works and Differs from the Like Button

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Convert Your Company’s Facebook “Profile” Into a Business Page

March 31st, 2011


In the days when Facebook pages were static, mostly-useless afterthoughts, many users would opt to set up a “profile” for their company (ie: First Name: BOOST Last Name: Social Media) in an effort to create a more interactive way for the company to communicate with its fans which, in the case of a profile versus a business/fan page, would be the company’s “friends”. With a profile you can “like” other company pages, comment on posts by individuals or companies, and connect with other users as “friends”.

In the case of the original business page, you were relegated to commenting as an individual user – the administrator of the page – rather than as the company itself. With the most recent update to Facebook pages, you can use Facebook as a “page”, rather than as your individual profile. You can comment, share articles, and post Wall updates with the identity of your page, rather than as an individual. As a result, this makes the need to create a “profile” for a company unnecessary.

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BOOST Designs Custom Facebook Fan Page for NALH

February 28th, 2011


We’ve worked with NALH Bookkeeping Services for a number of years, beginning with the re-design of their corporate identity in 2003. Wow, has it really been that long? :)

NALH has been a great client to work with because of their desire to stay on the edge of emerging marketing trends and take advantage of new media and tools, while their competitors remain spectators on the sidelines. We’ve managed NALH’s social media campaigns for over a year and a half, resulting in a significant increase in traffic to their web site and better awareness of their company on popular social media sites.

NALH Bookkeeping Services Custom Facebook Fan Page Design, Vancouver, BC

Our most recent project for NALH was to re-design their Facebook fan page. We had long ago set up their page and integrated their blog posts and Twitter stream with the fan page, but we wanted to do something with more pizazz, so we set about designing a custom layout and graphics for their fan page which would help promote their presence on other social media sites like Plaxo, LinkedIn and Twitter. The new graphics help grab attention and invite people to interact with the page.













Twitter Lingo – What’s It All Mean?

June 2nd, 2010


I was at a presentation on Thursday at the Yaletown Rotary Club being given by Kemp Edmonds (@KempEdmonds), a social media educator at BCIT. One of the topics he discussed was cross-posting on Twitter, Facebook, LinkedIn and other social networking web sites. Cross-posting – posting the same information on multiple sites at once – makes it easier to keep all your social media profile up to date, but there are also potential downfalls.

Kemp discussed the idea that using tags and symbols in your messages – particularly those employed by seasoned Twitter users – on sites where they’re not typically used can result in alienation of the audience on other sites. In this case, cross-posting would negate your efforts to reach more audience in less time.

Have you ever seen an @ or # symbol in someone’s Facebook or LinkedIn status? What does RT mean anyway? Kemp had a great point in stating that not everyone is familiar with these symbols and abbreviations. Furthermore, no one likes to feel like they’re out of the loop. So, in the interest of education, let’s examine what these cryptic Twitter symbols and terms mean:

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Why Social Media is Worthwhile for Businesses
The Inc. Magazine web site has a great article on all the ways that social media is beneficial to…

Anatomy of a Facebook Timeline Business Page
Just when marketers had finally figured out the best ways to utilize Page Tabs on Facebook business…

 
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