The Inc. Magazine has a great article on all the ways that social media is beneficial to business in their efforts to market better, increase web site traffic, improve SEO and generate more leads. While the original article was published in 2010, the points made are even truer today than they were 2 years ago.
Visit the Inc.com web site to read the full article on how social media positively impacts the bottom line.
Just when marketers had finally figured out the best ways to utilize Page Tabs on Facebook business pages, along comes Facebook to throw a monkey wrench into things. As of March 30, 2012, all Facebook fan pages were converted to the new Timeline look – like it or not. Until then, page owners could preview the new look and figure out all they need to do in order to take full advantage of the new features.
At the same time, Business Page admins have had to accept the loss of things like the beloved Default Landing Tab which many marketers had used as a Facebook “home page” showing an overview of the company or organization and encouraging users to Like the page while there.
Here are the main elements to consider with Timeline-based Facebook Business Pages:
There’s no denying Google’s dominance in the search engine market. They’re at the top, have been for a long time and show no signs of relinquishing their throne anytime soon.
Google’s attempts at breaking into the social media space, however, have met with less success. Previous incarnations of the search giant’s social media offerings were awkward at best. Google Buzz and Google Wave were effectively busts. With the introduction of Google+, the mega-company has put their best social foot forward and, while it’s still pretty minimal in terms of features compared to well-established Facebook, G+ has built a significant, steadily-growing user base. While we don’t think Facebook has anything to worry about in terms of Google + stealing their massive audience, they have already taken a few cues from Google+ with regards to privacy and making it easier to share content with specific groups of contacts.
While it was only released a short time ago, the Google +1 button has already made its presence known on the social web. The +1 button which – much like share buttons offered by Facebook, Twitter and LinkedIn – allows signed-in Google users to share an article, blog post, web site or other +1-enabled web site content with friends.
One drawback at present is that Google Apps professional users are not currently able to share content using the +1 button because use of a Google profile is required to share using the button. Google Profiles are not currently available for Google Apps’ pro users. Boo! However, there is word from Google that this functionality will be forthcoming, so fear not, +1 is near. We are, ourselves, Google Apps users, so we’re looking forward to being able to test out +1 on a more extensive professional level.
Naturally, the primary appeal of the +1 button is its integration with Google’s search results. If many connections of a signed-in Google user have shared a particular piece of content using Google +1, that content will show up with personal annotations from that user’s friends, which may boost the likelihood the user will view that content as well. After all, information or products recommended by a friend are more likely to get a second look than random results from companies you’ve never heard of.
For a long while, web site owners have had many social network buttons to add to their sites in hopes of encouraging more engagement from their visitors.
Facebook has the “Like” button and more recently the “Send” button. LinkedIn has the “Share” button. TweetMeme buttons with tweet counts have been all over the place for a while. So, why has it taken Twitter so long to get the hint and make something similar for their own users?
For a while now, Facebook’s “Like” – or “Recommend” as seen on some sites – button has been popping up on more and more web sites. The purpose of the Like button is to allow you to easily share content that you like, publicly, with your friends on Facebook.
If you are logged into Facebook – whether or not you currently have the site open in a browser, thanks to cookies – when you click the Like button, on a blog post, article or web site page you visit, an item will appear in the News Feed of your Facebook profile, letting your friends know that you’ve recommended the site, along with a link to the item.
In the days when Facebook pages were static, mostly-useless afterthoughts, many users would opt to set up a “profile” for their company (ie: First Name: BOOST Last Name: Social Media) in an effort to create a more interactive way for the company to communicate with its fans which, in the case of a profile versus a business/fan page, would be the company’s “friends”. With a profile you can “like” other company pages, comment on posts by individuals or companies, and connect with other users as “friends”.
In the case of the original business page, you were relegated to commenting as an individual user – the administrator of the page – rather than as the company itself. With the most recent update to Facebook pages, you can use Facebook as a “page”, rather than as your individual profile. You can comment, share articles, and post Wall updates with the identity of your page, rather than as an individual. As a result, this makes the need to create a “profile” for a company unnecessary.
NALH has been a great client to work with because of their desire to stay on the edge of emerging marketing trends and take advantage of new media and tools, while their competitors remain spectators on the sidelines. We’ve managed NALH’s social media campaigns for over a year and a half, resulting in a significant increase in traffic to their web site and better awareness of their company on popular social media sites.
Our most recent project for NALH was to re-design their Facebook fan page. We had long ago set up their page and integrated their blog posts and Twitter stream with the fan page, but we wanted to do something with more pizazz, so we set about designing a custom layout and graphics for their fan page which would help promote their presence on other social media sites like Plaxo, LinkedIn and Twitter. The new graphics help grab attention and invite people to interact with the page.
Facebook has quickly become a force to be reckoned with on the Internet. And, for businesses who use social media to market themselves, Facebook is often a big focus in those efforts.
Everyone knows that people like a good deal (and freebies, especially!), so why not incorporate one into your social marketing efforts? Facebook is now offering their Deals to businesses with Facebook Places pages. It could be something as small as a free cup of coffee, a reusable shopping bag or something more extravagant. Get creative!
Always wanted to know what people are saying about you when you’re not around? Then, this is the site for you – or at least for your web site. BackTweets lets you enter a URL and see the mentions other people have made for that site. Vewwwy interesting!
I was at a presentation on Thursday at the Yaletown Rotary Club being given by Kemp Edmonds (@KempEdmonds), a social media educator at BCIT. One of the topics he discussed was cross-posting on Twitter, Facebook, LinkedIn and other social networking web sites. Cross-posting – posting the same information on multiple sites at once – makes it easier to keep all your social media profile up to date, but there are also potential downfalls.
Kemp discussed the idea that using tags and symbols in your messages – particularly those employed by seasoned Twitter users – on sites where they’re not typically used can result in alienation of the audience on other sites. In this case, cross-posting would negate your efforts to reach more audience in less time.
Have you ever seen an @ or # symbol in someone’s Facebook or LinkedIn status? What does RT mean anyway? Kemp had a great point in stating that not everyone is familiar with these symbols and abbreviations. Furthermore, no one likes to feel like they’re out of the loop. So, in the interest of education, let’s examine what these cryptic Twitter symbols and terms mean:
Mashable wrote a great article on how small businesses can take advantage of some new features being offered on the LinkedIn site. With the addition of a number of Facebook-like features for more easily sharing content, LinkedIn adds more value than ever for its users.
So, you’ve signed up for Twitter and have a few friends on your followers list. Now what? How do you get the word out and build a bigger following? As with any web site, building a following on Twitter takes time – and effort! Part of that effort is getting your site listed on as many other sites as possible to increase your reach and link popularity. There are scores of free directory sites that offer free inclusion for your business or organization.
In this instance, we’re focusing on building a larger following for your Twitter profile. To help you along, we’ve compiled a list of 24 free Twitter directory sites where you can add a free profile or listing.