Boost Social Media - Twitter Facebook LinkedIn marketing Vancouver
BOOST Design + Social Media Marketing - Logo - Vancouver, BC BOOST Design + Marketing - Home - Vancouver Graphic Design + Social Media Marketing BOOST Design + Marketing - About Us - Social Networking Strategy, Canada BOOST Design + Marketing - Social Media Marketing, Strategy and Management Services, Vancouver Burnaby BC BOOST Design + Marketing - Graphic design, branding, corporate identity, web site design portfolio, Vancouver BC BOOST Design + Marketing - Blog - Vancouver British Columbia BOOST Design + Marketing - Contact Us for Social Media Marketing Services
What a Brand IS – And IS NOT

August 4th, 2011

With terms like branding, brand identity, corporate identity and a host of other terms related to corporate brand building finding their way into the jargon of nearly every businessperson on the planet, there’s bound to be some confusion about what it all means.

Many people equate a “brand” with its logo, which is a common misconception. A logo is not the brand in and of itself, but a graphic representation of what the brand stands for – a sort of visual shorthand for a complex message.

In short, a brand is the emotional connection you have with a company or its products. It’s the expectation that you have of high quality, a good price or exceptional customer service when you see a company’s name or logo, watch their advertisements or read their promotional materials. A clear example of this connection with a brand is automaker Mercedes-Benz. When you see one of their vehicles, watch one of their ads or enter their showroom, you immediately connect their name and products with quality engineering and luxury. THAT is the definition of branding.


BOOST Design + Marketing - Latest Tweets - Follow @Gimmeaboost on Twitter
@gimmeaboost on Twitter

  • How to Repurpose Your Snapchat Stories: Wondering how to get more value from your Snapchat content? Want to l...
    November 1, 2016

  • How to Use Twitter Website Conversion Ads: Want to improve the performance of your Twitter ads? Do you know h...
    November 1, 2016

  BOOST Social Media - Follow Us on Twitter  
BOOST Design + Marketing - Read the BOOST Branding & Social Media Blog
Why Social Media is Worthwhile for Businesses
The Inc. Magazine web site has a great article on all the ways that social media is beneficial to…

Anatomy of a Facebook Timeline Business Page
Just when marketers had finally figured out the best ways to utilize Page Tabs on Facebook business…

Connect with BOOST on Facebook, Twitter, YouTube, Flickr and LinkedIn
  Are you active on popular social media and social networking web sites like Facebook, Flickr, LinkedIn, Twitter or YouTube? Want to follow our blog via our RSS feed? If so, let’s connect!
Join our Facebook fan page Follow us on Twitter Check out our Flickr stream Join our network on LinkedIn Check out our YouTube channel Subscribe to our blog's RSS feed
© 2016 BOOST Design + Marketing  |  |  Home  |  About  |  Services  |  Portfolio  |  Blog  |  Contact  |  Privacy  |  Copyright/Legal
Boost Social Media - Twitter Facebook LinkedIn marketing Vancouver
Join our Fan Page on Facebook Follow Us on Twitter Check out our YouTube Channel Check out our Flickr Stream Join our LinkedIn network Subscribe to our RSS feed