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Re-Design to Re-Define

August 11th, 2011

In a market where companies are always in search of ways to outsmart the competition, giving your collateral and identity an overhaul is a great way to reinvent yourself.  Not merely an aesthetic process, the decision to re-design anything from a single piece to an entire identity offers a laundry list of benefits, not the least of which is to help a company refocus both its internal and external vision and how it is represented in the market.

But, with a busier-than-ever pace in the business world, why would an enterprise choose to undertake such a process in the first place?   What real purpose does re-designing a company’s identity, web site or collateral serve?  While the answer to that question can be a very personal one for each company, there are some that are more obvious, one of the most common being the addition of a new product or service that prompts design of a new sales or promotional piece.

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