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Why Social Media is Worthwhile for Businesses

June 7th, 2016

The Inc. Magazine web site has a great article on all the ways that social media is beneficial to business in their efforts to market better, increase web site traffic, improve SEO and generate more leads. While the original article was published in 2010, the points made are even truer today than they were 6 years ago.


Visit the web site to read the full article on how social media positively impacts the bottom line.

Tips for Social Media Marketing Success

August 11th, 2010

Begin with the end in mind.
What do you hope to achieve with social media marketing? Increase traffic to your web site? That’s a given. But, what do you want people to do once they get there? Contact your company for more information? Subscribe to a free newsletter? Register for a webinar or workshop? Be specific and tailor your efforts to support those goals.

Looking for “love” in all the right places.
Each social media site and platform has a different demographic, so make sure you’re speaking to the right audience. Figure out which sites make most sense for your business based on age, lifestyle, income, interests, type of business you’re promoting, etc. MySpace has a younger audience, LinkedIn subscribers are often higher-income earners, Twitter’s user base is generally more net-savvy and Facebook a mix of everyone.

Honest to blog.
Having a blog on your site can be a great tool for boosting search engine rankings. It’s also effective at establishing you as an expert in your field and showing that you have a good handle on what’s going on in your industry and the local business community. Not all blog content has to be original writing. Share articles or web sites that your audience may find interesting and insert some comments on what you liked about those resources.

The operative word in social media is “social”.
Be prepared to engage your audience in a two-way dialogue. It’s a conversation, not a broadcast. Constantly tooting your own horn or selling aggressively will result in your audience tuning out your message or, worse, un-following you.


Twitter Lingo – What’s It All Mean?

June 2nd, 2010

I was at a presentation on Thursday at the Yaletown Rotary Club being given by Kemp Edmonds (@KempEdmonds), a social media educator at BCIT. One of the topics he discussed was cross-posting on Twitter, Facebook, LinkedIn and other social networking web sites. Cross-posting – posting the same information on multiple sites at once – makes it easier to keep all your social media profile up to date, but there are also potential downfalls.

Kemp discussed the idea that using tags and symbols in your messages – particularly those employed by seasoned Twitter users – on sites where they’re not typically used can result in alienation of the audience on other sites. In this case, cross-posting would negate your efforts to reach more audience in less time.

Have you ever seen an @ or # symbol in someone’s Facebook or LinkedIn status? What does RT mean anyway? Kemp had a great point in stating that not everyone is familiar with these symbols and abbreviations. Furthermore, no one likes to feel like they’re out of the loop. So, in the interest of education, let’s examine what these cryptic Twitter symbols and terms mean:


5 Ways to Leverage New LinkedIn Features

May 19th, 2010

Mashable wrote a great article on how small businesses can take advantage of some new features being offered on the LinkedIn site. With the addition of a number of Facebook-like features for more easily sharing content, LinkedIn adds more value than ever for its users.


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Why Social Media is Worthwhile for Businesses
The Inc. Magazine web site has a great article on all the ways that social media is beneficial to…

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