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Why Social Media is Worthwhile for Businesses

June 7th, 2016

The Inc. Magazine web site has a great article on all the ways that social media is beneficial to business in their efforts to market better, increase web site traffic, improve SEO and generate more leads. While the original article was published in 2010, the points made are even truer today than they were 6 years ago.

Inc_Magazine_logo

Visit the Inc.com web site to read the full article on how social media positively impacts the bottom line.










Tips for Social Media Marketing Success

August 11th, 2010

Begin with the end in mind.
What do you hope to achieve with social media marketing? Increase traffic to your web site? That’s a given. But, what do you want people to do once they get there? Contact your company for more information? Subscribe to a free newsletter? Register for a webinar or workshop? Be specific and tailor your efforts to support those goals.

Looking for “love” in all the right places.
Each social media site and platform has a different demographic, so make sure you’re speaking to the right audience. Figure out which sites make most sense for your business based on age, lifestyle, income, interests, type of business you’re promoting, etc. MySpace has a younger audience, LinkedIn subscribers are often higher-income earners, Twitter’s user base is generally more net-savvy and Facebook a mix of everyone.

Honest to blog.
Having a blog on your site can be a great tool for boosting search engine rankings. It’s also effective at establishing you as an expert in your field and showing that you have a good handle on what’s going on in your industry and the local business community. Not all blog content has to be original writing. Share articles or web sites that your audience may find interesting and insert some comments on what you liked about those resources.

The operative word in social media is “social”.
Be prepared to engage your audience in a two-way dialogue. It’s a conversation, not a broadcast. Constantly tooting your own horn or selling aggressively will result in your audience tuning out your message or, worse, un-following you.

READ THE FULL POST










Social Media 101 for Business Owners

April 17th, 2010

Social Media Explorer has written a great article on the basics of how to start marketing your business using social media. Which sites should you join? How do you keep track of it all? Check out the

full article at the Social Media Explorer web site to learn how to hit the ground running.












   
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Why Social Media is Worthwhile for Businesses
The Inc. Magazine web site has a great article on all the ways that social media is beneficial to…

Anatomy of a Facebook Timeline Business Page
Just when marketers had finally figured out the best ways to utilize Page Tabs on Facebook business…

 
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