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Why Social Media is Worthwhile for Businesses

June 7th, 2016

The Inc. Magazine web site has a great article on all the ways that social media is beneficial to business in their efforts to market better, increase web site traffic, improve SEO and generate more leads. While the original article was published in 2010, the points made are even truer today than they were 6 years ago.

Inc_Magazine_logo

Visit the Inc.com web site to read the full article on how social media positively impacts the bottom line.










Facebook Adds New Share Button Social Plug-In

April 29th, 2011

For a while now, Facebook’s “Like” – or “Recommend” as seen on some sites – button has been popping up on more and more web sites. The purpose of the Like button is to allow you to easily share content that you like, publicly, with your friends on Facebook.

If you are logged into Facebook – whether or not you currently have the site open in a browser, thanks to cookies – when you click the Like button, on a blog post, article or web site page you visit, an item will appear in the News Feed of your Facebook profile, letting your friends know that you’ve recommended the site, along with a link to the item.

New Facebook Share Button - How It Works and Differs from the Like Button

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New Facebook Pages Offer More Opportunities to Interact as Your Brand

March 16th, 2011

These days, everyone and their dog (sometimes, literally) has a Facebook fan page. But, the majority of those who do have one are still not doing it well. In that regard, it’s like web sites in general. People think having something is better than nothing and most of the time, we’ll tend to agree.  However, there are a lot of examples of design-gone-wrong that leaves one thinking it would have been better for a company to sit the game out, rather than throw a completely unprofessional web site out there, for all the world to see.

But, we digress…and, thankfully, Facebook maintains pretty strict control over the layout of their site, unlike the eyesore that is (was?) MySpace profile pages. Egads!

Recently, Facebook updated the layout and functionality of their business pages (aka fan pages), opening the door for more consistent interaction between a company and its fans as well as other companies. With the new version of the Facebook page, you can opt to use Facebook as a page of which you are a designated administrator. While logged in as the page, you can “like” other company pages, respond to comments left on your business page and make posts, all as your company versus an individual administrator.

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Is Facebook a Big “Deal” for Your Business?

February 4th, 2011

Facebook has quickly become a force to be reckoned with on the Internet. And, for businesses who use social media to market themselves, Facebook is often a big focus in those efforts.

Everyone knows that people like a good deal (and freebies, especially!), so why not incorporate one into your social marketing efforts? Facebook is now offering their Deals to businesses with Facebook Places pages. It could be something as small as a free cup of coffee, a reusable shopping bag or something more extravagant. Get creative!

Find out more about how you can offer a special incentive to people who visit and “check in” at your place of business by watching the walkthrough video on Facebook.










Design Edge Canada Features Article About BOOST Launch

August 13th, 2010

We’re excited to note that Design Edge Canada, one of Canada’s most well-read graphic design magazines, has featured an article on their web site about the launch of BOOST Social Media in the Vancouver and Burnaby, BC area.

Design Edge Canada is known for having its finger on the pulse of the Canadian design community, so we’re grateful to make the cut to grace their virtual pages.

To read the full article, visit the Design Edge Canada web site.










Tips for Social Media Marketing Success

August 11th, 2010

Begin with the end in mind.
What do you hope to achieve with social media marketing? Increase traffic to your web site? That’s a given. But, what do you want people to do once they get there? Contact your company for more information? Subscribe to a free newsletter? Register for a webinar or workshop? Be specific and tailor your efforts to support those goals.

Looking for “love” in all the right places.
Each social media site and platform has a different demographic, so make sure you’re speaking to the right audience. Figure out which sites make most sense for your business based on age, lifestyle, income, interests, type of business you’re promoting, etc. MySpace has a younger audience, LinkedIn subscribers are often higher-income earners, Twitter’s user base is generally more net-savvy and Facebook a mix of everyone.

Honest to blog.
Having a blog on your site can be a great tool for boosting search engine rankings. It’s also effective at establishing you as an expert in your field and showing that you have a good handle on what’s going on in your industry and the local business community. Not all blog content has to be original writing. Share articles or web sites that your audience may find interesting and insert some comments on what you liked about those resources.

The operative word in social media is “social”.
Be prepared to engage your audience in a two-way dialogue. It’s a conversation, not a broadcast. Constantly tooting your own horn or selling aggressively will result in your audience tuning out your message or, worse, un-following you.

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Twitter Lingo – What’s It All Mean?

June 2nd, 2010

I was at a presentation on Thursday at the Yaletown Rotary Club being given by Kemp Edmonds (@KempEdmonds), a social media educator at BCIT. One of the topics he discussed was cross-posting on Twitter, Facebook, LinkedIn and other social networking web sites. Cross-posting – posting the same information on multiple sites at once – makes it easier to keep all your social media profile up to date, but there are also potential downfalls.

Kemp discussed the idea that using tags and symbols in your messages – particularly those employed by seasoned Twitter users – on sites where they’re not typically used can result in alienation of the audience on other sites. In this case, cross-posting would negate your efforts to reach more audience in less time.

Have you ever seen an @ or # symbol in someone’s Facebook or LinkedIn status? What does RT mean anyway? Kemp had a great point in stating that not everyone is familiar with these symbols and abbreviations. Furthermore, no one likes to feel like they’re out of the loop. So, in the interest of education, let’s examine what these cryptic Twitter symbols and terms mean:

READ THE FULL POST










5 Ways to Leverage New LinkedIn Features

May 19th, 2010

Mashable wrote a great article on how small businesses can take advantage of some new features being offered on the LinkedIn site. With the addition of a number of Facebook-like features for more easily sharing content, LinkedIn adds more value than ever for its users.

READ THE FULL POST










Build Your Twitter Following

May 2nd, 2010

So, you’ve signed up for Twitter and have a few friends on your followers list. Now what? How do you get the word out and build a bigger following? As with any web site, building a following on Twitter takes time – and effort! Part of that effort is getting your site listed on as many other sites as possible to increase your reach and link popularity. There are scores of free directory sites that offer free inclusion for your business or organization.

In this instance, we’re focusing on building a larger following for your Twitter profile. To help you along, we’ve compiled a list of 24 free Twitter directory sites where you can add a free profile or listing.

Check out the Design Groupies web site to read the full article and get the list!

Related Reading:

Twitter Tips, Tricks and Tweets










Social Media 101 for Business Owners

April 17th, 2010

Social Media Explorer has written a great article on the basics of how to start marketing your business using social media. Which sites should you join? How do you keep track of it all? Check out the

full article at the Social Media Explorer web site to learn how to hit the ground running.












   
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Why Social Media is Worthwhile for Businesses
The Inc. Magazine web site has a great article on all the ways that social media is beneficial to…

Anatomy of a Facebook Timeline Business Page
Just when marketers had finally figured out the best ways to utilize Page Tabs on Facebook business…

 
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