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Why Social Media is Worthwhile for Businesses

June 7th, 2016

The Inc. Magazine web site has a great article on all the ways that social media is beneficial to business in their efforts to market better, increase web site traffic, improve SEO and generate more leads. While the original article was published in 2010, the points made are even truer today than they were 6 years ago.


Visit the web site to read the full article on how social media positively impacts the bottom line.

Twitter Adds New “Follow on Twitter” Button

May 31st, 2011

For a long while, web site owners have had many social network buttons to add to their sites in hopes of encouraging more engagement from their visitors.

Facebook has the “Like” button and more recently the “Send” button. LinkedIn has the “Share” button. TweetMeme buttons with tweet counts have been all over the place for a while. So, why has it taken Twitter so long to get the hint and make something similar for their own users?

Follow on Twitter Button


Tips for Social Media Marketing Success

August 11th, 2010

Begin with the end in mind.
What do you hope to achieve with social media marketing? Increase traffic to your web site? That’s a given. But, what do you want people to do once they get there? Contact your company for more information? Subscribe to a free newsletter? Register for a webinar or workshop? Be specific and tailor your efforts to support those goals.

Looking for “love” in all the right places.
Each social media site and platform has a different demographic, so make sure you’re speaking to the right audience. Figure out which sites make most sense for your business based on age, lifestyle, income, interests, type of business you’re promoting, etc. MySpace has a younger audience, LinkedIn subscribers are often higher-income earners, Twitter’s user base is generally more net-savvy and Facebook a mix of everyone.

Honest to blog.
Having a blog on your site can be a great tool for boosting search engine rankings. It’s also effective at establishing you as an expert in your field and showing that you have a good handle on what’s going on in your industry and the local business community. Not all blog content has to be original writing. Share articles or web sites that your audience may find interesting and insert some comments on what you liked about those resources.

The operative word in social media is “social”.
Be prepared to engage your audience in a two-way dialogue. It’s a conversation, not a broadcast. Constantly tooting your own horn or selling aggressively will result in your audience tuning out your message or, worse, un-following you.



June 2nd, 2010

Always wanted to know what people are saying about you when you’re not around? Then, this is the site for you – or at least for your web site. BackTweets lets you enter a URL and see the mentions other people have made for that site. Vewwwy interesting!

Click here to visit the BackTweets site.

Twitter Lingo – What’s It All Mean?

June 2nd, 2010

I was at a presentation on Thursday at the Yaletown Rotary Club being given by Kemp Edmonds (@KempEdmonds), a social media educator at BCIT. One of the topics he discussed was cross-posting on Twitter, Facebook, LinkedIn and other social networking web sites. Cross-posting – posting the same information on multiple sites at once – makes it easier to keep all your social media profile up to date, but there are also potential downfalls.

Kemp discussed the idea that using tags and symbols in your messages – particularly those employed by seasoned Twitter users – on sites where they’re not typically used can result in alienation of the audience on other sites. In this case, cross-posting would negate your efforts to reach more audience in less time.

Have you ever seen an @ or # symbol in someone’s Facebook or LinkedIn status? What does RT mean anyway? Kemp had a great point in stating that not everyone is familiar with these symbols and abbreviations. Furthermore, no one likes to feel like they’re out of the loop. So, in the interest of education, let’s examine what these cryptic Twitter symbols and terms mean:


Build Your Twitter Following

May 2nd, 2010

So, you’ve signed up for Twitter and have a few friends on your followers list. Now what? How do you get the word out and build a bigger following? As with any web site, building a following on Twitter takes time – and effort! Part of that effort is getting your site listed on as many other sites as possible to increase your reach and link popularity. There are scores of free directory sites that offer free inclusion for your business or organization.

In this instance, we’re focusing on building a larger following for your Twitter profile. To help you along, we’ve compiled a list of 24 free Twitter directory sites where you can add a free profile or listing.

Check out the Design Groupies web site to read the full article and get the list!

Related Reading:

Twitter Tips, Tricks and Tweets

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Why Social Media is Worthwhile for Businesses
The Inc. Magazine web site has a great article on all the ways that social media is beneficial to…

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