Innergy Corporate Yoga provides on-site yoga and pilates classes for businesses and organizations to help their employees be healthier and more productive.
Innergy, formerly known as Pure Yoga, came to BOOST for help re-branding the company from the ground up. We worked with the Innergy team closely, brainstorming dozens of possibilities for their new company name, finally settling on Innergy, for its clever combination of the words “inner” and “energy”, which we felt was an accurate description of what the company provides to its clients.
From there, we worked to develop a logo that effectively represented the company’s name and concept. The finished mark uses a combination of a lotus flower – a common icon in the yoga world – and a rising sun to convey a sense of renewal and energy.
Stationery pieces used an outline of the logo icon to add texture to solid fields of colour. Promotional pieces use catchy stock photography to address most people’s primary hesistance about yoga – the notion that one need have the flexibility of a gymnast to enjoy the benefits yoga has to offer.