Given its proximity to the beach, Rennie wanted the project to exude the appeal of the area’s lifestyle and the craftsmanship of the building itself.

BOOST began with a modern typeface coupled with a contemporary seashell icon for the development’s logo and designed a clean, understated project identity using inviting blues and browns, likened to the nearby water and beaches.

Building on the identity that BOOST crafted for the project, the Seaside web site was designed to allow lifestyle and area photography to transport the viewer into the lifestyle the development offers.

The result was an identity that communicated the feel of the area’s sought-after lifestyle and quickly captured the interest of buyers.