The Ridgeview is a condominium development marketed by Rennie Marketing Systems in Vancouver, BC. Rennie Marketing Systems wanted to develop an identity that would showcase the downtown-loft style that the project offered and would appeal to buyers with discriminating contemporary taste.
We developed a clean logo using lowercase type, a zen-like tree icon and an understated, muted palette reminiscent of the upscale Yaletown district of downtown Vancouver. The icon was used creatively throughout the project to provide a cohesive look and feel throughout the campaign.
The Ridgeview’s identity pieces were printed with a single dark brown used at varying screen percentages to achieve a multi-colour look. To further enhance our palette, we chose an offwhite Mohawk stock to instill more warmth in the pieces.