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Ridgeview Real Estate Project Marketing Design - Rennie Marketing Systems
Project Details
The Ridgeview is a condominium development marketed by Rennie Marketing Systems in Vancouver, BC. Rennie Marketing Systems wanted to develop an identity that would showcase the downtown-loft style that the project offered and would appeal to buyers with discriminating contemporary taste.

We developed a clean logo using lowercase type, a zen-like tree icon and an understated, muted palette reminiscent of the upscale Yaletown district of downtown Vancouver. The icon was used creatively throughout the project to provide a cohesive look and feel throughout the campaign.

The Ridgeview’s identity pieces were printed with a single dark brown used at varying screen percentages to achieve a multi-colour look. To further enhance our palette, we chose an offwhite Mohawk stock to instill more warmth in the pieces.

Rennie Marketing Systems
Vancouver, BC

Residential Real Estate Marketing

Scope of Work
+ Logo Design + Project Identity
+ Brochure + Direct Mailer Design
+ Advertisement Design
+ Signage Design


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