Pedersen’s is a well-established company with decades of experience under their belts. They’re well-respected as a leader in the party and event rentals business in Western Canada.
Pedersen’s approached BOOST to work with their developer to bring a more appealing visual style to their web site which, while packed with advanced features and functionality, lacked the aesthetic presentation to match their level of know-how and service.
BOOST worked hard to ensure that the header and navigational structure of the site not be cluttered in spite of a large amount of information to be presented. Each of the site’s main navigational areas were assigned a specific colour palette to help orient users within the site.
The resulting layout is a polished, clean layout that allows Pedersen’s products to stand front and center and direct the company’s customers through the ordering process.
The result was an identity that communicated the feel of the area’s sought-after lifestyle and quickly captured the interest of buyers.