Point to Point Destinations is a Vancouver-based timeshare company that has experienced a tremendous amount of growth in the past several years. Having seen an exponential jump in the number of staff they employ and the scope of their reach in the world of timeshare, their web site had fallen victim to neglect and no longer accurately represented the level at which the company was competing in their industry.
BOOST worked closely with the team at Point to Point to design an effective architecture for the wealth of content that had been developed over their years in business, but had not been included on the existing site. BOOST’s designers structured the site’s new layout to create a "home" for the variety of promotional and special offerings the company frequently features, while keeping an intuitive, user-friendly experience for visitors as the project’s top priority.
The new site’s design incorporated a wide range of photographs that were visual representations of both the locations and the experience of the service the company offers to its members.
The result is a vacation destination portal rich in colour, information and emotional connection to the experience of the perfect getaway.