BLOG
Less Is More
Once in a while, we can all use a good reminder of how simple execution of a great idea can be more effective than all the bells and whistles you can shake a stick at….and, what’s with the stick shaking anyhow?
In this instance, a single word is emblazoned across the middle of an ad, coupled with the organization’s logo and a simple call to action that we immediately “get”, resulting in a head-nodding chuckle. That’s it. No fancy Photoshop tricks, no superhot, scantily-clad models, carefully-selected stock images or overdone design. Just the perfect marriage of relevant observation to effective implementation.
Oh, yeah, and it delivered a palpable result for the client organization, too…
See for yourself: San Francisco Zoo Print Campaign
Latest Posts
- +The Value of Design
- +Protect Your Web Site Content
- +Who Are You Calling an Artist?
- +Less Is More
- +You're So Vain
- +Are Your Goals SMART?
- +Re-Design to Re-Define
- +Service vs Product Marketing
- +What a Brand Is - And Is NOT
- +Corporate Doesn't Have to Be Boring
- +Generate Free PR For Your Business
- +Mis-Steps with Mailing List Management