WORK

Creative Illuminations is a high-end electrical services contracting business that wanted to take their branding to a level which reflected the quality and know-how they bring to their customers.

BOOST approached the project wanting to visually represent the company with a design that was more subtle than the typical light bulb imagery often used for similar companies.

BOOST’s concept for the logo was to represent the idea of electricity by using negative space in the icon to form the shape of a cropped lightning bolt. The colour palette of gold and blue was chosen for contrast and flexibility for use in a wide array of applications including apparel, printed marketing materials, and vehicle wraps.