WORK

The Row on French is a townhome development marketed by VMG Project Marketing and developed by Vanwell Homes, both based in the Vancouver area of British Columbia.

The Row on French development is being built in a prime area in Marpole just off Granville Street where there are numerous restaurants, shops, and amenities within walking distance.

The project is a row style townhome development located on French Street, so BOOST created the name The Row on French for the project and designed a logo using a series of coloured blocks to tie in with the architectural design style being used for the homes. The colour palette was inspired by colours used in the architectural drawings of the buildings, designed to coordinate with a sister development, Terraces at Oak Park, for which BOOST also designed the branding and marketing collateral.

Print marketing material and signage were designed with large swaths of bold colour to make them more visible to passersby.

The mobile-friendly web site was designed to showcase large images of the project and mimic the layout of the brochure for consistency across touchpoints.